Derby Days 2022
My Fraternity, Sigma Chi, hosts Derby Week each year to raise money for The Hunstman Cancer Foundation. Hunstman is a leader in the study of cancer genetics and its researchers have discovered more inherited cancer genes than any other cancer center in the world. We have all been touched by cancer, and I wanted to utilize the lessons I have learned in my marketing classes to make sure we had the largest reach possible. Please take a look below at a few of the graphics and videos I had the opportunity to make to help us reach the most people on campus as possible!
By utilizing collaborative posts with the sororities , we were able to reach twice the audience we would have usually reached with our normal posts. These interactions drove up our online donations each day we posted a new interview, helping us raise over $10,000 more than our previous Derby Week in 2021!
